Experience has taught me that a successful business owner learns to wear numerous hats in order to provide their company with the best chance of claiming success. There are three hats I wear, along with most business owners for that matter, which are typically interchanged many times on a daily basis.
The first hat is management.
Managing people, vendors, benefits, payroll, numerous processes and more, is a frequent starting point for the day’s agenda on a business owner’s to-do list. This is the hardest hat for me to wear, probably because I have the least amount of patience in this area of business.
Marketing is another hat that I wear.
I enjoy the marketing hat much more than the managing hat. With marketing, there’s an excitement in locating prospective clients, creating brand awareness, booking speaking engagements, and capitalizing on the huge market of communication tools (like I’m utilizing here!). Marketing is a natural for me, as it taps into my creativity.
Production is the third hat I wear.
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Whether it is goods or services, production is a valued hat at The Company Coach, and one I wear often. We produce services of analysis, knowledge harvesting, visualization, guidance and networking opportunities to name a few. This hat allows me to utilize my best quality, which is my intuition. With that as my secret weapon, we can help clients in a way that no one else can, get from Point A to Point B in the most efficient and profitable way possible.
Because of my unbridled tenacity and need for control in my younger days as a business owner, I thought I could not be replaced and believed I was the only one that could effectively wear all three hats.
Thankfully, gray hair and time has taught me a lot. One of the hardest lessons I had to learn was that I needed to identify my natural strengths, and hire or outsource to my weaknesses.
I am passionate about marketing and production. Both allow me to utilize my intuition, creativity and communication skills. Any task or project I analyze must match up with my talents or passions. If it doesn’t, someone on our team is given that responsibility. The task and person chosen to handle the task will be matched based on areas of giftedness and passion.
Many business owners today have not taken the time necessary to identify the various gifts within the members of their team. There are a number of programs available, that are both easy and accessible, to utilize in your company to identify strengths, passions, working style, learning style, and more. Matching a task up with the proper person can not only increase efficiencies within your company, but also quickly result in better staff morale and even increased profits. A few of these programs I have utilized are:
I actually utilize the KOLBE on potential employees to find who will be most compatible with my leadership style. It has helped me tremendously in understanding what people need in their environment in order for them to work most efficiently.
What happens if the talent needed is not evident in one of your team members? Hire a person who will make up for your weaknesses. Outsourcing is also an option if hiring full-time staff is not a financially viable.
Finding a hat that fits well, along with perfectly complimenting the outfit, is a task that all business owners do, some better than others. Matching the right talent and their passion with the right position or task in your company is like locating a one-of-a-kind hat that garners compliments from everyone!
Good luck shopping,
Guy Hatcher
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